"Let's begin 2016...with thrilling sound of first hydrogen bomb explosion"
Wow, those North Korean's really know how to write with impact don't they? North Korea's new year's "gift" to the world in the shape of their first hydrogen bomb test and, more particularly, the unique wording of their announcement of the same got me to wondering if those of us in marketing in the decadent western world could learn a thing or two from the Glorious Juche State?
The recently published survey of first names given to British children in 2015 shows that the usual unsurprising (and perhaps uninspiring) choices continue to dominate both the girls and boys lists. But if you dig a little further down, things start to get interesting and reveal some startlingly bad branding choices by parents.
I've been interested in online reputation systems ever since reading Cory Doctorow's Down and Out in the Magic Kingdom which featured "Whuffie", the reputation-based currency of the book's post-scarcity world. Now a new service, Karma, is positioning itself as an aggregation system for social capital.