A little while ago I posted about the fake Aston Martin advert, a light-hearted way of using sex to sell. Use of those sort of images is well established in marketing and can work well, if used carefully. Last week I posted, to Facebook, a quick snapshot of the "Adult cereals" section at my local supermarket.
I had in mind some weird alternate universe where cereals for adults contained risky content (strange shapes, unusual free gifts). Very funny I thought, until two friends pointed me at the incredible (or incredibly ridiculous) Sex Cereal.
According to its manufacturer, Sex Cereal is "the world's most passionate cereal". Evidently this stuff is actually real and it sells. Which just goes to show there really is a market for anything provided you can economically reach the right market segment of morons.