Answering a Question

This is a little off topic. If you think that marketing is about padding things out and avoiding straight answers in favour of waffle, then it’s WAY off topic.

Recent experiences have convinced me that many people do not know how to answer a question. I don’t mean that they don’t know the answer to a question but rather are unable to formulate an answer that will be heard by the questioner.

Because pictures so often speak louder than words, I’ve drawn a couple little graphics to illustrate. First let’s take a look at how questions should be answered:

Someone asks a question, you answer it. Its symmetrical, tidy, efficient and likely to lead to satisfaction on both sides of the dotted line.

Easy right? Wrong, this is how most questions are answered:

Do you see the difference people? Do. You. See. The. Difference?