Credible Endorsements

Knowing when and how to feature endorsements for your product, your service or yourself is a tricky skill. I now regularly see LinkedIn profiles where the author has jokingly listed amongst their accomplishments "Joint Winner of the 2012 Nobel Peace Prize" or sites where some artistic type feels bold enough to proclaim that their work has been "featured worldwide" when what they actually mean is that they have a blog and it's viewable worldwide. The potential for credibility miss-steps is immense.

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Search Engine Optimisation DIY

Search Engine Optimisation Consultant, four words to make the heart sink. On average I get about a dozen emails a week from SEO 'experts' telling me that they can help me into the top 5 search results in Google "for your keyword phrases such as…", at which point they paste in a few phrases they think they understand from our website. I've never trusted SEO consultants to deliver medium or long-term benefits, only short-term bills. Here's why.

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Packaging & Perception

There's an excellent post over on Design Gazette looking at the champion of design that is Nespresso, Nestlé's capsule coffee brand. I have two Nespresso machines; one in the office, one at home. I'm a sucker, having fallen for the Nespresso pitch even though I know I could buy the same quality ground coffee in a bag from Asda/Wallmart and produce a decent cup of coffee at a fraction of the cost. Why have I fallen for the pitch?

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They’rrrre GR-R-REAT!

A little while ago I posted about the fake Aston Martin advert, a light-hearted way of using sex to sell. Use of those sort of images is well established in marketing and can work well, if used carefully. Last week I posted, to Facebook, a quick snapshot of the "Adult cereals" section at my local supermarket.

I had in mind some weird alternate universe where cereals for adults contained risky content (strange shapes, unusual free gifts). Very funny I thought, until two friends pointed me at the incredible (or incredibly ridiculous) Sex Cereal.

 

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