Packaging & Perception

There's an excellent post over on Design Gazette looking at the champion of design that is Nespresso, Nestlé's capsule coffee brand. I have two Nespresso machines; one in the office, one at home. I'm a sucker, having fallen for the Nespresso pitch even though I know I could buy the same quality ground coffee in a bag from Asda/Wallmart and produce a decent cup of coffee at a fraction of the cost. Why have I fallen for the pitch?

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