Search Engine Optimisation DIY

Search Engine Optimisation Consultant, four words to make the heart sink. On average I get about a dozen emails a week from SEO 'experts' telling me that they can help me into the top 5 search results in Google "for your keyword phrases such as…", at which point they paste in a few phrases they think they understand from our website. I've never trusted SEO consultants to deliver medium or long-term benefits, only short-term bills. Here's why.

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